The Go Giver by Bob Burg and John David Mann

This is a simple book, a bit like “Who moved my Cheese, “books I like as they tell a simple story and at the same time have quite a deep meaning for those people who actually stop and think about things.

There is a good analogy with coaching as too many people do not stop and reflect, this is what coaching starts with.

The five laws of stratospheric success (it sounds too good to be true!)

The law of value
Your true worth is determined by how much more you give in value than you take in practice
When you first think about this as a business person surely this is going to eat into your margins and profit!

The law of compensation
Your income is determined by how many people you serve and how well you serve them
This makes common business sense the more customers you have and look after the more successful your business will be.

The law of influence
Your influence is determined by how abundantly you place other people’s interests first
I believe in the law of abundance but it is probably only in the last few years that I think of win/win or passing on prospects who are more likely to be better looked after by somebody else!

The law of authenticity
The most valuable gift you have to offer is yourself

If you have your own business there is nothing to stop you being authentic. As authenticity is one of my values it is easy for me to be authentic now. May be it wasn’t easy in a previous life when my values didn’t always coincide with those of my employers?

The law of receptivity
The key to effective giving is to stay open to receiving 

This sounds like the easy part!

So, is any of this reality when we are struggling to make a living and look after our families? Well I think it can be and I can think of two people who fit this perfectively. I won’t say who they are but some of you may recognise who I am talking about.

Example number one. A person who is the best networker I know who is regularly putting people together when there is no obvious benefit to himself. He must be very open to receiving as he has achieved so much in life.

Example number two. A  person who has built so many successful businesses by often giving people a second chance. As an interviewer who knew a person did not fit the role or organisation, he would give them plenty of time to express themselves and of course these people went away with a very good impression of the company. He is very authentic and has reaped the rewards both materially and through enjoying life and caring about others

So why don’t you give “The Go Giver” a chance? I am going to try and refine my approach.

The Go Giver will only take you a couple of hours to read and perhaps a longer period to reflect up on?! If I can be of assistance in any way please get in touch with me or look at my website

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